How Buyers Value Goodwill

Defining Goodwill in a Business Acquisition   Investopedia defines Goodwill as:  “an intangible asset that arises as a result of the acquisition of one company by another for a premium value… The amount the ‘buyer’ pays for the target company over the target’s book value usually accounts for the value of the target’s goodwill.”      Wikipedia defines Goodwill as “an intangible asset that arises when a buyer acquires an existing business, but pays more than the fair […]